KING OF PRUSSIA, PA -- HealthNow Administrative Services (HNAS) a subsidiary of HealthNow New York, Inc., one of the Northeast's leading health insurance and employee benefits companies, announces a new strategic alliance with Benefit Coordinators Corporation (BCC) to provide comprehensive benefit management solutions to employers through an expanding national broker infrastructure.

HNAS is a national administrative and outsourcing services company specializing in self-funded benefit plans. HNAS targets mid to large size employer groups (100 to 1,000-plus employees), and works primarily through brokers and consultants. BCC is a leading national administrator and co-developer of BenXcel, a comprehensive system of eligibility lifecycle management, self-serve enrollment and consolidated billing. Together, HNAS and BCC will identify opportunities to provide creative, end-to-end benefit solutions to their broker partners. In addition to brokers seeing the potential for greater client retention, these solutions will help employers to realize their goals of lower costs for health care benefits, and greater administrative efficiency.

"At HealthNow Administrative Services, we continue to seek and drive sustainable growth initiatives while exploring quality strategic alliances to position this organization for its long-term future,” said Lawrence Thompson, HNAS Chief Operating Officer. “This alliance with BCC combines our strengths to deploy technology and staff expertise, coupled with benefits program flexibility. Our end goal is to provide brokers and clients across the U.S. with a seamless, comprehensive resource for planning and implementing group benefit products and administrative services."

“When do benefits administration decisions become critical? The moment they affect your clients, their business, and ultimately the bottom line,” said Michael Lawton, President/CEO of Benefit Coordinators Corporation. “We are excited that our alliance with HNAS will provide brokers a trusted solution that they can recommend, and one that will enable employers to navigate through the ever-evolving health care industry and realize an immediate return on investment.”

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About HealthNow Administrators (HNAS)
As a subsidiary of HealthNow New York, Inc., HealthNow Administrative Services provides administrative and outsourcing services, while delivering innovative strategies to meet any group benefit plan objective. Visit the company’s website at www.hnas.com.

About HealthNow New York Inc.
HealthNow New York Inc. is one of New York State's leading health care companies serving members across upstate New York. Headquartered in Buffalo, NY, HealthNow does business as BlueCross BlueShield of Western New York, BlueShield of Northeastern New York, HealthNow New York, Brokerage Concepts Inc. and HealthNow Administrative Services. Visit the company’s website at www.healthnow.org.

About Benefit Coordinators Corporation (BCC)
Since 1983, BCC has been a leading provider of outsourced solutions connecting HR, benefits management and specialty administrative services. BCC presently provides services to clients in more than 40 states for employers ranging in size from 50 to 30,000 employees. The organization has offices in Pittsburgh, Pennsylvania and San Diego, California. Visit www.BenXcel.com.

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